SYP Says

SYP, Marketing Sherpa

I had trouble coming up with a Halloween costume this year, so when I went to work today, I just wore the new J. Crew hat I'd bought in Portland and figured that would be good enough. A wiseguy coworker of mine said I looked like a sherpa...wait, no...a MARKETING sherpa.  He thought he was being doubly clever because there actually is a well-known online marketing site called MarketingSherpa.com which provides Internet news, tips, job openings, and case studies.

Anyway, you be the judge. Does this look like a marketing sherpa to you or just a run-of-the-mill Halloween reveler? If the former, match the pictures below with the typical issues a marketing sherpa must deal with:

1. Sales are down for the day and you don't know why because your online Web analytics tool is offline (again).

2. You launch a big new promotion and it doesn't work in production even though it worked just fine in staging.

3. A pricing typo gives users a $149.99 guitar for only $14.99.

4. Your site goes down.

5. You beat a competitor to the punch.

6. Your latest targeted emails finally perform better than your batch and blast.

STUPID DEALS

***NEWSFLASH*** As of 12/12/08, Stupid Deal of the Day is now available via RSS!

We just launched a new feature at MusiciansFriend.com called The Stupid Deal of the Day. We put one new item at a stupidly low price every day just for 24 hours--when we sell out, you're out of luck. Check it out.   

CLICK HERE for Today's Stupid Deal!

And speaking of crazy deals, we've got two Gretsch guitars at HUGE markdowns. We've got limited quantities of each.

Save $1,775.01 (63%) on the Gretsch G6119-1962HT Tennessee Rose Electric Guitar, one of the most recognizable icons of '60s pop. Here's a pic of it:

AND save $1,675.01 (56%) on the Gretsch G6128T-1957 Duo Jet Electric Guitar . It's got brilliant, edgy DynaSonic pickups with independent volume controls and a classic Gretsch Bigsby trem. Here's a pic: